[ concept | ux | illustration | animation | art direction ]
Mercedes-Benz 2030
User Journeys
agency
Experience One
client
Mercedes-Benz AG
[ about ]
The task was to develop three user journeys based Mercerdes-Benz latest and upcoming in-car technologies and mobility services. The journeys were part of a managing director presentation. Because of this important audience we decided to highlight this presentations section to keep interest and attention high.
Besides developing the three concepts in a small team my part was to execute the different digital experinces. Instead of flowcharts and maps we decided for a animated storyboard including the interactions and touchpoints.
For NDA reasons the stories ain't fully displayed and don't contain the originals off-voice.
[ PERSONA ]
Julia, 45
Simon, 39
Regina, 64 & Heinz, 67
+49 163 260 8221
hi@bartek-elsner.de
