The Audi A1. The next big Audi. Customize your own Audi A1, find your personal A1 Style and watch a fast-paced action thriller with Justin Timberlake. The next big thing!
With the A1, Audi builds a compact car for the first time. A cool and rockin’ car for a young target group. Our task: to create a campaign that is just like that. An international market launch for a new segment.