MINI COOPER 
GHETTOBLASTER 
INSTALLATION

This giant cardboard ghetto- blaster was build to promote the International Radio Festival in Zurich / Switzerland.
Theboombox is sourrounding a car. The Mini is the battery for the powerful sound.

Hoping to make some big noise for a little car, Mini Cooper tapped artist Bartek Elsner to design and construct a giant boombox made of cardboard. Debuting at the International Radio Festival in Zürich, the massive structure acted as a shell for the car, which could be seen through a open space in the back of the blaster. Made primarily to showcase the car’s sound system, the vehicle’s speakers pumped noise to passing crowds through its elaborate retro costume.

#thepaperstuff

CLIENT
BMW Schweiz AG

AGENCY
DRAFTFCB /CH

BOOMBOX
ON THE ROAD: