This giant cardboard ghetto- blaster was build to promote the International Radio Festival in Zurich / Switzerland.
Theboombox is sourrounding a car. The Mini is the battery for the powerful sound.
Hoping to make some big noise for a little car, Mini Cooper tapped artist Bartek Elsner to design and construct a giant boombox made of cardboard. Debuting at the International Radio Festival in Zürich, the massive structure acted as a shell for the car, which could be seen through a open space in the back of the blaster. Made primarily to showcase the car’s sound system, the vehicle’s speakers pumped noise to passing crowds through its elaborate retro costume.
BMW Schweiz AG
ON THE ROAD: