[ ui | ux | app | art direction ]
[ About the app ] Discover BMW Individual with the help of this amazingly intuitive and explorative tablet app. Experience the rich BMW Individual Collection and the almost unlimited scope of BMW Individual Manufaktur. You will also be able to enjoy a magazine with up-to-date coverage of BMW Individual lifestyle topics.
From Dakar Yellow to Singapore Grey:
BMW Individual offers you a wide range of exclusive paint finishes to choose from. More than 100 different colours are available.
The new BMW Individual app lets you use your tablet to try out the countless combinations of materials and other options offered by the BMW Individual Collection. Due to the app’s innovative design, you can see your ideas brought to life in realistic detail.
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